Manyvids #FreeOnMV Twitter promotion
Manyvids dangles one weekly retweet as “prize” for models who promote free videos
Long after the demise of MV Tube, Manyvids continues to push models to post free videos to their profiles. This time, they’re promising that every Friday they will use the @manyvids Twitter account to retweet one (yes, 1) tweet that contains the hashtag #FreeOnMV, tags @manyvids, and contains a direct link to a free video posted on Manyvids. Once a week, Manyvids will retweet one tweet that links to a video that generates no revenue for the model that posted it. So invested is Manyvids in promoting free videos that the “cover model” they used for this announcement (whose photo appears in the blog post image, and whose videos appear alongside the announcement) has no free videos posted on Manyvids, and in fact only has 4 videos on the site, despite joining in 2016. Her social media is empty, and only links to a “local dating” site. She is, however, followed by @manyvids on Twitter, so she must be doing something right! What she’s done “right” of course, is her 4 year career in traditional porn, shooting for companies like Bang Bros, Brazzers, and Dog Fart. Coming hot on the heels of Manyvids’ breathless announcements regarding partnerships with traditional porn brands like Tushy and CockyBoys, it’s not surprising that they picked a porn star over an MV Star.
Whether they’re announcing reaching the “milestone” of 70,000 free videos on the platform (something which we did not cover as it is not news in any way) using another cover model who does not actually have any free videos on her profile (though she, too, has shot for many mainstream companies including Brazzers and Reality Kings), or running a “weekly promotion” with a prize of a retweet, Manyvids seems to completely ignore the actual needs of its models. There are core site features–including auto-tweets for new videos, scheduled videos not posting to MV Social, and the almost-always-broken preview generator–that are buggy at best, yet Manyvids is more likely to trumpet a partnership with a Colombian producer as their entry into South American markets while ignoring the independent performers from South American countries who have been on the platform all along. And no, we didn’t cover their strange “MV Welcomes Latin America” blog post either, because Spanish-speaking and Latin American performers have been on the site since the beginning, and a drone video of Colombia and performers who shoot for a pro-porn style studio ignores the reality of the independent performers who made Manyvids a major player.
Manyvids recently gave away $500 to remind MV Stars that they “stand with sex workers”. The best way to stand with sex workers is to give them more ways to earn money on a stable, functional site. Standing with sex workers means listening to them when they request site updates or new features. Standing with sex workers does not mean making them do the heavy lifting of providing free content and constant social media promotion to drive traffic to a site that takes 40% of most sales. Independent models built the Manyvids platform into a major industry player, only to watch Bella French pivot to servicing and promoting the traditional porn companies that have upheld the “mainstream porn look” and marginalization of non-conforming bodies for decades. From a platform that claimed to promote diversity as part of its brand, that’s disappointing.
Do better, Manyvids. We’re watching.