Cam4 supports Colombian communities devastated by COVID-19

July 11, 2020 CAM4 News


Cam4 deploys CAM4CARES team of broadcasters and staff to support organizations in Medellin, Colombia

Cam site Cam4 has put together a crack team comprised of both models and company staff to support communities in Colombia that have been ravaged by the COVID-19 pandemic. Colombia is Cam4’s top-performing region in their Latin American division, and Colombian models are consistently among the most popular performers on the site, so it just made sense for Cam4 to contribute to community efforts.

The coronavirus pandemic has erased over 120,000 jobs from the Colombian economy, and because under-the-table, cash-in-hand employment is common, it is likely that unemployment is higher than the official count. Additionally, workers paid off-the-books do not qualify for any government assistance. A group of Cam4 staff and models came together to fundraise and put together care packages–over 740 to date–to be delivered to 6 impoverished communities in Medellin, Columbia. Each care package contains a two-week supply of food and other essentials, and the CAM4CARES team plans to continue their work.

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